Prada Secures Exclusive Four-Week Access to Versace Financial Records

Prada Explores Potential Acquisition of Versace Amidst Financial Challenges / Reuters

Italian luxury brand Prada has been granted a unique opportunity to access the financial data of rival Versace, currently owned by Capri Holdings, which has been put up for sale. According to sources familiar with the situation, Prada has a four-week period to assess this information, marking a significant strategic shift for the brand, which has primarily focused on internal growth for the past few decades.

This development comes as Capri Holdings, which is collaborating with Barclays to facilitate the sale, aims to divest its Versace and Jimmy Choo brands. Prada's interest in Versace represents a departure from its recent strategy, as it has not engaged in brand acquisitions since the late 1990s. The potential acquisition could allow Prada to reach a different customer demographic that is drawn to Versace's bold and extravagant style, contrasting sharply with Prada's characteristic minimalism.

Despite the potential benefits, industry insiders indicate that Prada faces challenges in revitalizing the Versace brand. Recent financial reports revealed that Versace experienced a 15% decline in revenues during the third quarter, with operating losses increasing from $14 million to $21 million compared to the previous year. Capri Holdings projects that Versace's revenue for the fiscal year 2025 will drop to $810 million, with hopes of achieving a break-even operating margin in the subsequent year.

Given the brand's performance and the broader difficulties in the luxury sector, determining a fair price for Versace could prove complex and may complicate negotiations. A successful turnaround of the brand will likely require substantial investment to address its current challenges.

Capri Holdings, which previously operated under the name Michael Kors, acquired Versace in 2018 for €1.83 billion, inclusive of debt. As Prada navigates this exclusive four-week window, the luxury fashion industry keenly watches the unfolding developments regarding the potential acquisition and its implications for both brands.

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